Mando and Grogu Bring Old School Summer Movie Promotion to Burger King

The Mandalorian and Grogu have officially kicked off the summer movie season, and along with the film’s release Disney and Lucasfilm have partnered with dozens of brands to promote the film. This includes an olde school fast food tie-in with Burger King.

Fast food tie-ins are closely connected to a galaxy far, far away. Stretching back to the very beginning, Star Wars has understood and embraced the promotion machine. Some would say they created the art of the promo. Burger Chef was the first partner, offering collectible posters. Lucasfilm would partner with different restaurants over the years, moving from McDonald’s to Burger King to Taco Bell. For The Mandalorian and Grogu, we’re back to Burger King with a complete lineup of themed-food in graphic containers, and collectible cups and toys.

I had the chance to enjoy the BK Bounty Whopper, which Burger King describes as, A 1/4 lb.* of 100% flame-grilled beef served in a carton shaped like the Mandalorian’s helmet, topped with melty Swiss cheese, crispy pickle chips, bacon, lettuce, tomatoes, & creamy Bounty BBQ sauce on a bun. This big, beefy burger brings the classic flame-broiled flavor of the legendary BK Whopper with some bold new additions. The creamy sauce was a touch spicy and served the sandwich well. The Swiss cheese provides a nice balance and additional creaminess. The crispy pickle chips are surprisingly delicious. And you can never go wrong with BK’s crispy bacon. Altogether, this is a fantastic sandwich served in a fun box.

I also enjoyed a side of Imperial Cheddar Ranch Tots, which are perfectly crispy tots stuffed with melty cheddar cheese, fluffy potatoes, & ranch seasoning, served in a Star Wars-themed carton. This was a huge upgrade from fries! The crispy, pillowy tot has an explosion of flavor. These were incredibly fun, poppable, and delicious. I hope they find a permanent spot on the menu.

BK’s The Mandalorian and Grogu fast food tie-in is a fun throwback, offering a wide variety of tasty food and beverages in fun themed containers harkening back to the good old days of fast food movie promos.


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