Am I Switching To Android? Thoughts on Apple’s September 2025 iPhone Event

If you’re not aware, I’d like to add a disclaimer to this piece: I am a long-time Apple fan and a former employee, having worked in retail and B2B sales for Apple for 14 years, from 2001 to 2015.

Each year, like clockwork, Apple holds an event, summoning the press, bloggers, and YouTubers (not me) to Cupertino to hawk its latest wares. That usually means incremental updates to iPhone, Apple Watch, and associated accessories. It used to be a much more exciting event, and nerds in the US would get caught up in the excitement to upgrade to the new phone every year. As changes have become less striking, the economy is less specific, and the competition much hotter, the excitement is muted. This year, for me in particular, was even more muted. Tim Cook’s decision to not only bend the knee to the current US administration has really soured my opinion on him and Apple.

This year, Apple continued its tradition of a live event built around pre-recorded introduction videos. A trend that started because of COVID remains, and it’s fine. It allows for fun, polished videos and no on-stage mistakes, but it loses the magic of a live event. I miss Steve.

The first announcement was AirPods Pro 3. This is exciting as AirPods are the most magical Apple product in years, and I use mine constantly. I have a problem with buying WAY too many devices to deliver music and podcasts into my ears, and I’ve already pre-ordered these.

Next up was Apple Watch, and there wasn’t a whole lot new. Apple Watch is a good device; I need to upgrade mine, but I have not yet been compelled to do so.

Finally, iPhone. The big news here is the new iPad Air and the unbelievably hot Cosmic Orange iPhone Pro. The Pros and Pro Max received updated designs and new colors, and I am smitten. I’m having trouble deciding between the blue Air and the orange Pro Max.

So, am I switching to Android?? No, of course not. But I am REALLY ENJOYING my free coffee mug from Google.